Executive Vice President/Digital Managing Director
In a rapidly changing world of mobile technologies, tablets, social networking, data-driven interactions and customized content, it’s Mark Pavia’s charge to bring it all together in innovative ways to improve peoples’ brand interactions and provide a strategic advantage for Starcom USA’s roster of major marketers including Allstate, Bank of America and Samsung.
Since joining the Chicago-based agency in August 2011, Mark’s responsible for guiding Starcom’s overall digital approach; advanced development and application of digital strategy; management and growth of digital investment activities; and curation of digital insights and foresight. On the Starcom Managing Board, Mark’s digital experience coupled with his emphasis on human connections is a tremendous asset to the agency.
Mark came to Starcom from the Martin Agency, where he was the first ever SVP/Director of Innovation for the IPG shop. He also led the rebranding of the media arm of the shop as Ingenuity Media Group, creating new planning systems, growing new business and evolving the internal media department into a stand-alone full service agency serving both Martin AOR clients and media-only clients.
Before that, Mark worked at marchFIRST as a managing senior consultant, Four Points Digital as the director of media services for Sears, Allstate and 3Com and at FCB as a group director on Coors, Kimberly-Clark and Cadbury Beverages. He began his career at DMB&B as a media planner in 1986.
Mark graduated from the University of Kansas in 1986 with a bachelor’s degree in science. In his free time, he makes creativity and digital a part of his personal life, with his background at Second City's Players Workshop and a passion for tweeting (@markpavia) and technology of all kinds.