A pacesetting thought leader and author of the highly influential business books The Ten Demandments and The Open Brand, Kelly Mooney is first and foremost an experienced business leader. Mooney joined Resource in 1995 as the company’s first strategist and became President and Chief Experience Officer in 2001. For the last decade, Mooney has overseen Resource’s ten-fold growth while guiding the agency’s portfolio of Fortune 500 clients.
To heighten the agency’s value to its clients, Mooney organized it into three vertically aligned portfolios: retail, consumer goods and technology. In 2008, she conceived and launched the RI:Lab, an innovation hub that achieved renown by developing one of the first Facebook commerce platforms.
Throughout her tenure at Resource, Mooney has honed the firm’s capabilities in research, consumer insights, strategy and ecommerce, positioning Resource as the go-to agency for anticipating and delivering what consumers want from brands in the digital age. As CEO, she emphasizes the importance of connected brand commerce and consumer experience innovation. She continues to be passionate about the broader digital marketing industry, and is one of its most sought-after speakers. In addition, Mooney is a member of YPO, and is a board member for Shop.org, the P&G Digital Advisory Board and the Columbus College of Art and Design.