Executive Communications Director
Saatchi & Saatchi LA
John Lisko and his world-class team are at the forefront of engaging individuals at the right time and place with the right content, leading media communications planning, engagement marketing, digital media development and retail marketing efforts for Saatchi & Saatchi LA and its key client, Toyota. Lisko’s team also handles media planning and buying for New York’s “I Love NY” tourist campaign.
Lisko brings a unique perspective from his inside agency role. His proximity to strategic planning and creative teams allows him to yield deeper, more measurable and more actionable insights. Lisko and his team played a key role in the development of Consumer Context Research, a proprietary methodology that goes beyond the usual “when and where” of media engagement to discover the “why and how”. Lisko’s new “Digital Innovation and Investment” team maximizes insights and cross-media integration to deliver innovative thinking and optimal investment. His “Return on Marketing Investment” team leads learning on all programs to optimize engagement and establish best practices. Lisko’s team is pioneering the use of digital media platforms and emerging technologies such as mobile, VOD and one-to-one marketing with events, promotions and strategic alliances. His team is also initiating groundbreaking deals with traditional media.
Lisko joined the agency from Doner Advertising in Newport Beach, California, where he spent five years as SVP and Media Director. His lead role was managing the Mazda account – and serving as liaison with Ford – as part of the Mazda relationship. He also worked with clients PacifiCare Health Care Systems, PacSun and Black & Decker Hardware brands, and was actively involved in agency new business recruitment. John previously spent eight years with Wyse Advertising in Cleveland, where he was SVP and Media Director servicing major accounts including Applebee’s, Sherwin Williams, Renaissance Hotels, American Greetings and Smucker’s. John also worked with Mercedes-Benz of North America while at McCaffrey & McCall Advertising, and Saab-Scania of North America while at Lord, Einstein, O’Neill & Partners, both in New York.