Brian Terkelson

Global President

LiquidThread

Brian Terkelsen is Global President of LiquidThread, Starcom MediaVest Group’s digitally-led content creation unit. LiquidThread moves beyond branded entertainment to create communities, conversations and advocates for brand properties; it is geared to create and sequence content across every screen to advance marketer goals.

Prior, Terkelsen was the President of MediaVest’s connectivetissue™. Under Brian’s direction, they serviced over 100 brands and developed over 200 programs for MediaVest clients including Kraft, Masterfoods and P&G, culminating in over 8,000 minutes of original content. The unit delivered award-winning programs including CoverGirl’s involvement in America’s Top Model and the M&M’s characters’ roles in Entertainment Tonight. In 2008, Advertising Age recognized Brian with its Media Maven accolade. Most recently, Brian was awarded with Adweek’s Media All Star honor.

A familiar face in Hollywood and a true entrepreneur, Brian has been in the entertainment marketing industry since 1992 when he co-founded Eco-Challenge Lifestyles, Inc with Mark Burnett and has served as Executive Producer for numerous productions of Eco-Challenge on MTV, ESPN and for Discovery Channel’s Eco-Challenge series.

An early adopter of new technologies, Brian created the official Eco-Challenge website—www.ecochallenge.com —and was one of the first to produced live action, digital sports coverage of an event in 1996. Bitten by the “digital bug,” he joined the founders of Quokka Sports as Group General Manager, tasked with creating content in the adventure genre and managing the overall strategy for programming and negotiated programming deals.