EVP, Managing Director, Digital
Amanda Richman heads MediaVest’s digital team, leading digital capability, investment and integration for 15+ clients including Coca-Cola, Procter & Gamble, Walmart and Comcast. Her responsibilities include sourcing and supporting talent, providing strategic input, driving operational efficiencies thru integration, and activating cross-client best practices and marketplace partnerships that benefit Comcast. Amanda also provides broader agency leadership as a member of MediaVest’s Executive Team.
Prior to her current role, Amanda served as SVP, Digital Group Client Director at MediaVest on P&G, leading the development of digital strategy, innovation and portfolio management for more than 100 P&G brands — work that was recognized with P&G’s Global Media Innovation award in 2007.
Amanda has established a reputation for motivating clients to embrace digital innovation, and has been named an iMedia 25 Internet Marketing Leader, (2010), a Mediaweek All-Star (2009), an OMMA All-Star (2009) and one of Advertising Age “40 Under 40” (2006).
Prior to joining MediaVest in 2005, Amanda held several senior development and management positions at The Interpublic Group’s interactive firms including most recently VP, Account Director at Zentropy Partners. Before Zentropy, Amanda worked at Thunder House, Time Warner, Young & Rubicam and The Majestic Theatre.