Alan Cohen

CEO

OMD US

What book are you reading right now?

In the Garden of Beasts by Erik Larson, because I love European history.

If you could have any super power, what would it be?

Being able to fly would save me a lot of time – but alas, no air miles.

What is your late night snack?

McDonald's Rolo McFlurry is amazing, even though I should be eating fruit.

What is your favorite band/music?

Mostly UK indie, as I like to discover new acts and root for them to be the next big thing.

What is your favorite part of the day?

Meals and, sadly, coffee, too. I don’t need it, but like it.

Alan oversees the U.S. operations of OMD – the largest and most awarded media agency in the nation. Under Alan’s direction, OMD was named Agency of the Year in 2008 and 2009 by Adweek and in 2009 by Advertising Age. He also manages OMD’s broad range of media communications services, has brought in over 25 new clients, and developed numerous new products including Airwave (mobile) to Ignition Factory (creative media) to OMD Word (social).

Previously, Alan was President of West Coast and Worldwide Innovation at Interpublic Group’s Initiative. In this capacity, he built and managed the largest office of Initiative’s operations, as well as the Entertainment division in New York and the Worldwide Innovations offering. He repositioned the agency, expanded the services to clients and was fundamental in a number of high-profile new client wins for the U.S. offices and their subsequent award-winning campaigns.

Alan spent over 20 years in marketing, advertising and promotion at NBC (GE) and ABC (Walt Disney) before moving to the agency business. In those roles, he was responsible for developing breakthrough advertiser marketing campaigns and launching the programs on the networks.

In 2007, Alan was named a Media All-Star by Mediaweek and a Media Maven by Advertising Age. He has also been recognized as Marketer of the Year by Brandweek, Entertainment Marketer of the Year, twice as a Top 100 Marketing Executive and as the first Interactive Marketer- Digital Media Master by Advertising Age.