Blog
12/16/11
MapQuest opened its doors for the Boulder Denver New Tech Meetup last night hosted by Andrei Taraschuk, and it was a great turnout.
12/16/11
Over 150 media insiders gathered together on December 15th for the DigiDay Target Conference in LA this week. Speakers and panelists discussed issues around current targeting solutions and measurement capabilities. Brand marketers spoke to challenges with managing messaging across platforms and efforts to improve communication between all players involved. There was also a new focus on utilizing data across mobile and video platforms with exciting new developments such as addressable TV creeping further into the digital conversation.
12/13/11
Did you know that 75% of people don’t like to click on online ads? And that 59% of people say they dislike online advertising all together? Even though people claim to dislike online ads, we saw nearly 15M interactions with our Premium Formats over a three month period. We also know that these units are producing results for clients, with nearly a 50% renewal rate. So, where’s the disconnect?
12/09/11
We're excited to announce that Jim Norton will be assuming the role as Head of AOL Sales. Norton will help drive strategy and tactical execution through the organization.
12/08/11
2011 was a year filled with defining moments that will be remembered and referenced for many to come. In today’s world, these events have a global and local impact beyond the borders of where they happen because people tweet, share, and discuss all angles of the story.
12/07/11
There are a few things we know about online video. We know that people are watching (42.6B videos last month)* and we know that our clients are spending ($5.7B by 2014).**
But, the world of original web video can sometimes feel like a mad science. All of us--content creators, agencies, marketers--are trying to figure out what the formula for success is to engage with our audiences.
12/02/11
Earlier this week, we released our 2011 US Hot Searches. The iPhone, Whitney Houston’s rumored pregnancy, and inquiries about Katy Perry’s height all secured top spots in our most-searched list. Check out the most popular keywords AOLers searched, listed below by category, and find out if your brand is on the list.
12/02/11
Patch partnered with Amex on Saturday, Nov. 26, to celebrate and promote Small Business Saturday (SBS) for the second year. Patch's “feet on the street” capabilities were a cornerstone of the program; no other hyperlocal platform features the in-market presence that Patch does.
12/01/11
According to the Baltimore Sun, Advertising.com is one of the best places to work in Baltimore.
11/30/11
The latest of The Huffington Post’s local properties, HuffPost Miami, launched this morning under the leadership of editor Janie Campbell. HuffPost Miami will bring to the city the unique blend of real-time news, views, and an engaged community.
