Blog

StudioNow & the US Army create Lifelong Success
By The AOL Advertising Team
01/10/12

In an inspirational and innovative program 10 Army veterans, from a range of professions and varying ages, share the way their experience in the US Army helped to shape their professional careers once they had finished with their service.
AOL Partners with The Parenting Group
By Ned Brody, Chief Revenue Officer, AOL
01/05/12

Today, AOL announced a partnership with Bonnier's Parenting Group that is intended to significantly grow AOL's reach in the valuable parenting category.
CafeMom and StudioNow Partner to Bring High-Quality Video to Moms
By David Mason, CEO of StudioNow
01/05/12

You may have recently read that YouTube is developing premium content channels.
Big in 2011 Tech: Wireless is Smart and Everywhere
By Amy Dalton, Technology Category Marketing
12/23/11

In 2011, consumers embraced wireless as never before. According to the CTIA, there are now more wireless subscriber connections than there are people in the United States. At the same time, more and more consumers are migrating to smartphones – with Nielsen reporting that smartphones now represent 44% of the market.
Big in 2011 Autos: Mobile, Video and Social Media
By Claire Moran, Autos Category Marketing
12/22/11

In 2011 we saw the Auto industry back on the road to recovery with most expecting the Seasonally Adjusted Annual Rate (SAAR) to be between 12.5M-12.8M units, well above the low of 9.32M in February 2009. Production issues due to Japan's earthquake and continued economic uncertainty have no doubt impacted the industry, making this year's projections even more remarkable.
Big in 2011 CPG: Clickable Video, Social Content, and Real-time Solutions
By Lisa Mathison, CPG Category Marketing
12/21/11

As we approach the end of the year, I’d like to take a look back at a few of the CPG digital executions that have filled our screens at AOL throughout 2011. They also happened to deliver on some of the biggest digital trends happening on the web.
Big in 2011 Retail: Social, Multichannel, and Value Shoppers
By Venus Bivins, Retail Category Marketing
12/20/11

In 2011, shoppers got social, used multiple channels, and sought out a good deal. Brands listened to shoppers and responded with some innovative marketing efforts!
Big in 2011 Blog post Series
By The AOL Advertising Team
12/19/11

What was big in 2011? We all know the big news stories—Oprah ends her iconic daytime talk show, uprisings pop up abroad and in the US (so much so that Time Magazine chose “The Protester” as their person of the year), and Will and Kate said “I do” at Buckingham Palace.
Big in 2011: Finance
By Jeff Alter, Finance Category Marketing
12/19/11

2011 was certainly an eventful year for the Finance industry. There was fee frenzy, record volatility on Wall Street, and a movement to ‘Occupy’ anything and everything. Before we turn the page to 2012, here’s a quick look at the most important sub-category trends that we saw in Finance this year:
MqVibe Wows During TechCocktail
By Jeremy Tanner, Marketing & Events Manager, MapQuest
12/19/11

Last week, mqVibe closed out the last of a series of TechCocktail sponsorships in Boulder, Washington DC, San Francisco and finally Phoenix.
Share