Blog
03/21/12
What makes a good idea? That’s a tough question, but Kinney Edwards, Group Creative Director of TribalDDB, shared with us how advertisers can set themselves up their “Aha!” moment.
.JPG "PepsiCo asks SXSWers, “What if” and gives them the tools to answer")
03/15/12
This week AOL Advertising had the chance to sit down with Matt Casebeer of MAYA Designs and David Weiner, manager of global, digital and social media at PepsiCo. Their PepsiCo presence at SXSW featured the Pepsi, Doritos, Mountain Dew and Brisk brands and centered around the theme of convergence. It asked SXSW attendees the question, “what if?.” For example:
03/15/12
The GE Garage at SXSW was like a playground for adults, focused on the maker spirit that permeates much of America (plus, they had socially engaging beers! - more about that in a second). We took around the garage - here's what we saw:
03/15/12
3M, the company long known for its Post-its and other adhesives (how many times have you used Scotch tape this week?), made its SXSW Interactive debut this year highlighting some of their more innovative products.
03/15/12
We all know that cats and kittens dominate the internet, and since SXSW Interactive is basically the Internet incarnate, why wouldn't cats make an appearance?
03/13/12
You can't miss the Spotify house at SXSW. This lime green house located in a residential neighborhood looks like the coolest hangout in town. Music's blasting, drinks are being served and music fans wearing the white Spotify sunglasses fill the front yard.
03/12/12
We checked in with Nathan McDonald of We Are Social today at SXSW Interactive. Nathan knows what it's like to work on varying budgets. He entertained us with a few stories about going from working in the independent film industry, (obviously low budget) to recreating an Olympic triathlon for an advertiser. Low budget or high budget, we know that every campaign needs a social strategy. According to Nathan, it's connecting to that emotional instinct we have to share that makes a social campaign strong.
03/10/12
SXSW Interactive 2012 is fully underway, and the AOL Advertising team is on the ground and taking it all in.
03/07/12
Wednesday, ADTECH, represented by its CEO Erhard Neumann received an award on behalf of ADTECH at the Seal of e-Excellence Awards 2012 in the category gold.
