Blog
11/29/11
At AOL, we often hear our customers describe their struggle to connect online and offline marketing efforts. Indeed, this is one of the greatest challenges facing marketers today.
11/29/11
Did you know that 75% of people don’t like to click on online ads? How about the fact that videos with celebrities in them are 7x more likely to be shared? And did you know that consumers are 43% more likely to purchase brands advertised on their favorite sites? Neither did we… until now!
11/17/11
Today marks the beginning of a new vertical on The Huffington Post: HuffPost Detroit. HuffPost Detroit will be providing the city with The Huffington Post’s unique combination of real-time news and opinion, and a passionate and engaged community powered by the latest social media tools.
11/16/11
Access to too much information can be information-overload for consumers. Increasingly, we want information tailored to our specific needs. The first step to providing this customized content to consumers is via the existing applications on our smart devices.
11/15/11
Explicit Consent. These two words are set to change the Internet more than any new technology ever could.
11/14/11
Our online ads just got smarter. And we think our newest ad format release – Smart Apps: applications that “talk” to one another – will really get your consumers interacting.
11/14/11
Advertising.com Group connected with over 1500 digital innovators at Digital Capital Week (affectionately known as DCWeek) who gathered for the weeklong festival in Washington, DC this week.
11/10/11
AOL kicked off this busy week of conferences by focusing on setting new standards in the online advertising industry.
11/10/11
Over 5,000 digital marketers gathered at the Jacob Javits Convention Center for the yearly ad:tech NY conference.
11/09/11
AOL Advertising's Karen Cahn (pictured below) conveyed AOL Video's branded entertainment strategy before an audience of digital media and marketing executives this week during the Digiday Video conference in New York.
