Blog Posts by Category

The AOL On Network and Qualvu: Ad Effectiveness Research on Long Form Vs. Short Form Video
By Alyssa Marino
12/18/12

Yesterday, The AOL On Network released a research study that explored the effect of content length on ad effectiveness. AOL partnered with Qualvu and released a new study designed to provide insight into how consumers perceive ads within both long- and short-form premium video content.
By Mandy Albers
10/03/12

By Amy Dalton
09/07/12

AOL’s Big Mobile Study set out to understand the complex relationship consumers have with their mobile devices.
Mobile Content Discovery & Use
By Amy Dalton
08/21/12

One of the many aspects of consumers’ mobile content consumption behavior we wanted to explore in our Big Mobile Study – was how people find the apps and content they use.
Mobile Web vs. Apps Throwdown: No training wheels, please!
By Amy Dalton
08/14/12

One of the goals of AOL’s recent Big Mobile Study, was to understand their opinions about apps vs. mobile web sites.
Intimacy and Inertia with Mobile Consumers
By AOL Advertising
07/31/12

AOL recently conducted a study on Mobile, a subject that plays a large role in consumer’s lives.
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