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Yesterday, The AOL On Network released a research study that explored the effect of content length on ad effectiveness. AOL partnered with Qualvu and released a new study designed to provide insight into how consumers perceive ads within both long- and short-form premium video content.
AOL’s Big Mobile Study set out to understand the complex relationship consumers have with their mobile devices.
One of the many aspects of consumers’ mobile content consumption behavior we wanted to explore in our Big Mobile Study – was how people find the apps and content they use.
One of the goals of AOL’s recent Big Mobile Study, was to understand their opinions about apps vs. mobile web sites.
AOL recently conducted a study on Mobile, a subject that plays a large role in consumer’s lives.