Blog Posts by Category
It’s happened to all of us—driving along the highway and suddenly you couldn’t take your eyes off a head-turning billboard. Whether it was shocking, funny or downright beautiful you were sure to remember it for miles after.
From the company that introduced Project Devil to the web back in 2010 with the intent of making online advertising more beautiful, AOL is pleased to introduce Footnote, a new AOL innovation designed to make online ads more fun!
Did you know that 75% of people don’t like to click on online ads? And that 59% of people say they dislike online advertising all together? Even though people claim to dislike online ads, we saw nearly 15M interactions with our Premium Formats over a three month period. We also know that these units are producing results for clients, with nearly a 50% renewal rate. So, where’s the disconnect?
Picture this: you’re sitting at your computer and see a display ad to your right for an outfit that you must have. You click on it, get caught up in the shopping experience and totally forget what you were reading in the first place. Do you try to jog your memory by clicking the back button? Or would you prefer to experience something a little more seamless…
As the one-year anniversary of Project Devil’s release quickly approaches, we at AOL Premium Formats wanted to share some of the amazing results and best practices that we’ve learned throughout the last year. With Fashion Week coming to a close yesterday, I thought it only appropriate to start with our Retail findings.
For our second benchmarks and best practices post, I wanted to cover another high-performing category that reaps great benefits from the brand building capabilities of Premium Formats, CPG.