Blog Posts by Category
This week, the AOL Premium Formats and Retail Sales teams attended the 2012 ShopLocal conference in Chicago. This year’s theme, “Reimagine Retail,” highlighted the many ways customers can interact with retailers in and out of the stores.
AOL was all over CES 201 in Las Vegas, Jan 10-13th. Engadget was back as the “Official Online New Source of CES”, while TechCrunch and AOL Autos also provided exclusive coverage from their unique perspectives.
Over 150 media insiders gathered together on December 15th for the DigiDay Target Conference in LA this week. Speakers and panelists discussed issues around current targeting solutions and measurement capabilities. Brand marketers spoke to challenges with managing messaging across platforms and efforts to improve communication between all players involved. There was also a new focus on utilizing data across mobile and video platforms with exciting new developments such as addressable TV creeping further into the digital conversation.
Advertising.com Group connected with over 1500 digital innovators at Digital Capital Week (affectionately known as DCWeek) who gathered for the weeklong festival in Washington, DC this week.
Over 5,000 digital marketers gathered at the Jacob Javits Convention Center for the yearly ad:tech NY conference.
AOL kicked off this busy week of conferences by focusing on setting new standards in the online advertising industry.
To get an idea of the atmosphere during the 2011 ANA Multicultural conference in Miami, just watch the video below.
Hola from Miami! We, the AOL Advertising team, are sponsoring the ANA Multicultural conference held at the Fountainebleu hotel and resort in beautiful Miami Beach.
Over 200 media professionals filled a packed conference room on Wednesday at SIC’s hour long panel -- Alleviating the Confusion, The Acrimony Around Acronyms. Advertising.com’s Doug Boccia joined leaders from AT&T, BlueKai, AdReady, and Audience Science on stage to discuss the complex online advertising ecosystem, terminologies used, and methodologies available to reach the right user.