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Three years ago, AOL placed a big bet on video. Through the acquisitions of 5min Media and goviral and significant investments in video, AOL has grown to be the #1 premium curated video network.
There are a few things we know about online video. We know that people are watching (42.6B videos last month)* and we know that our clients are spending ($5.7B by 2014).** But, the world of original web video can sometimes feel like a mad science. All of us--content creators, agencies, marketers--are trying to figure out what the formula for success is to engage with our audiences.
Yesterday I took the stage at OMMA Video in San Francisco to preview data from a study AOL Video recently did with comScore. With the research we aimed to debunk the myth that one size fits all in terms of video production.
Today StudioNow announced a new partnership with SundaySky that will offer our clients yet another innovative way to streamline their video production and distribution.
Next Tuesday, I am going to have a banner afternoon. Not only do I get the opportunity to ask expert and industry legend Lloyd Braun questions about branded entertainment, I also get to sit on a panel with some of my favorite people in the industry to share war stories and debate best practices in shifting one of the oldest forms of advertising to the digital space.
Today I'll be joining some truly creative and talented professionals on a panel to discuss what goes into producing original video content for the web. How do you balance creative vision, inevitable practical limitations, and advertiser needs to produce entertaining and successful web series that audiences want to watch and share?