SXSW Begins!

SXSW Interactive 2012 is fully underway, and the AOL Advertising team is on the ground and taking it all in.

Following a day of attending panels ranging from technology and healthcare to intelligence in mobile design and implementation, we spent today with the MapQuest Vibe team at their house interviewing some amazing clients.

Full interviews will be posted later on this blog, but to give you a sneak peak we spoke with Nathan McDonald, Robin Grant and Leila Thabet of the social media agency, We Are Social. We chatted about how to make content "of the people" rather than "at the people" and what it means for a brand to create an inherently social campaign rather than injecting social media into a traditional ad campaign.

We also spoke with Vincent Higgins and Fritz Desir of TribalDDB on user experience and the future of mobile media. 

These interactions and conversations are what make SXSW a unique and incredible experience. Stay tuned here and follow @kcaol and @gracemeiners on Twitter for our candid, fun and up-to-the-minute updates.