Spotify Lets Their Brand Rock Out at SXSW
You can't miss the Spotify house at SXSW. This lime green house located in a residential neighborhood looks like the coolest hangout in town. Music's blasting, drinks are being served and music fans wearing the white Spotify sunglasses fill the front yard.
We talked with Marketing Director, Dave Altarescu, about Spotify's unique presence here at the SXSW Interactive Conference and the SXSW Music Festival. It's a multiplatform music discovery and listening service, making it relevant at both SXSW Interactive and Music.
Listen as Dave chats with us about the activation here in Austin and about the new Spotify platform-opening up their API to publishers.
The Spotify house will house free concerts throughout the week at the house. For a complete SXSW Spotify schedule, visit http://spoti.fi/spotifysouth.
Watch the video below:
Keywords: sxsw 2012