Reimagining Retail for the Highly Tech-Savvy Customer
This week, the AOL Premium Formats and Retail Sales teams attended the 2012 ShopLocal conference in Chicago. This year’s theme, “Reimagine Retail,” highlighted the many ways customers can interact with retailers in and out of the stores.
Vikram Sharma, CEO of ShopLocal, set the stage Tuesday morning when he opened up his presentation with a video of late Steve Jobs’ iconic unveiling of the iPhone. He said retailers and advertisers should make a point to create “[advertising] Steve Jobs would be proud of.”
As consumers become more and more technologically savvy with new tools like mobile apps and social media sites, retailers must embrace this new generation of empowered customers and harness these tools to give them the best experience possible.
Brian Atwood, VP of AOL Advertising Product Sales, introduced the new Premium Circular app that runs in our Devil ad units and are available to ShopLocal retailers. The ad automatically pulls in the ShopLocal circular feed to highlight the weekly deals in a user-centric Devil ad unit. Retailers can pair this with our 20+ applications popular with retail advertisers to achieve a variety of objectives.
To learn more about the Premium Circular application, contact us at email@example.com.