The Most Common Online Video Blunders

Frank Besteiro, Head of Business Development and Partnerships for The AOL On Network, was recently chosen as a contributor on Venture Beat.

In his article “The Four Most Common Online Video Blunders (and how to avoid them),” Mr. Besteiro states that winning big in the video industry relies heavily on having a solid strategy. It is no longer enough to have great content, but it is also important to make sure that the videos are getting views through marketing and distribution. Mr. Besteiro concludes the article with a list of the four biggest blunders seen in the video space and how to avoid them.

• Putting all your eggs in YouTube’s basket- Everyone who produces video content puts it on YouTube. But to be successful, you need both distribution as well as a comprehensive marketing strategy (especially if you are in the business of long form content).
• Syndication without proper branding- Syndicated partnerships are a great way to extend your presence and reach more viewers. To reap the benefits, it is necessary for your videos to be properly branded.
• Stopping after the first click- While viewers are already in consumption mode, it is crucial for publishers to keep them on the site and clicking around. The best way to do this is to provide links to recommended videos.
• Lack of curation- Curating videos on topics that viewers are already watching and interested in is a great way to encourage them to stay and watch more. Curation is extremely important, particularly for sites with large content libraries.

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Keywords: The AOL On Network