The Cookie Monster: What a new privacy law means for marketers
Explicit Consent. These two words are set to change the Internet more than any new technology ever could.
For other content websites changes like this may not be viable as they rely on knowing what content is shown in order to charge for its use. The IAB have developed a website that demonstrates how often cookies are used for content as well as for advertising: Cookie Demo Site. Whilst the site is demonstrating the most strict interpretation of the new laws in Europe it is important for us to understand that in a global market these changes will ultimately affect all of us.
I believe strongly that if we give consumers information and choice then we can build better advertising products that consumers trust and engage with, and that advertisers are happy to have their brands associated with. That is one reason why I am involved with the IAB, working with others in the industry, to create a self-regulatory framework in the hope that as an industry we can demonstrate to regulatory authorities that we understand the privacy concerns of consumers.