Big in 2011 CPG: Clickable Video, Social Content, and Real-time Solutions
As we approach the end of the year, I’d like to take a look back at a few of the CPG digital executions that have filled our screens at AOL throughout 2011. They also happened to deliver on some of the biggest digital trends happening on the web.
Here are a few of our favorites….
Clickable Video: Dr. Pepper
Dr. Pepper took video to the next level by meeting a lean forward environment with a creative, lean forward consumer experience. Consumers got up close & personal with this product with just a click. So close they could almost taste it.
This sight, sound, motion execution delivered one more thing: results-oriented engagement.
Social Content: Campbell’s
Food naturally brings people together and gets them talking. And by blending two of AOL’s most powerful elements – a hot food environment and a socially enabled platform – Campbell’s took their recipe content even further by enabling consumers to share their favorite recipes with their friends and family on Facebook as well as export the ingredients to their digital shopping lists. After all, good ideas (and content) should be shared.
Real-time solutions: Kraft
With consumers being busier than ever, meaningful content means real-time solutions. AOL and Kraft teamed up to deliver just that by providing dinner ideas, recipes, videos and a coupon within our most innovative ad unit, Devil. Better yet, consumers got all this without ever leaving their content environment. The ability to explore recipes, view ingredients, watch a video, and download a coupon provided the ultimate meaningful consumer experience. And, Mom got a good meal on the table and saved a little money along the way too.