AOL & Pictela Shine Among the Stars at IAB Mixx
In February, the Interactive Advertising Bureau (IAB) announced six Rising Stars—groundbreaking formats that help brands innovate and add creativity to their display advertising.
Both our 300x1050 Devil unit (now known to the industry as the IAB Portrait) and the Pictela 970x90 expandable unit (renamed the IAB Pushdown) were named Rising Stars.
These units are helping our advertisers reach new heights in engagement and interaction, with the Pushdown achieving an Ad Engagement Time 3x industry benchmarks and the Portrait driving an Engagement Rate 7x that of standard rich media. Check out today’s press release from the IAB announcing the impact the 2011 IAB Rising Stars are having on online advertising.