The AOL On Network: The next generation of video programming
Today marks an exciting day for AOL, and one that we believe will change the video industry as a whole. We have launched The AOL On Network, a brand new way to consume video online across 14 content channels that are actively programmed--giving viewers the most relevant videos they should be watching now. This is the new generation of video programming, a long time in the making.
It was 84 years ago when the first regularly scheduled television service in the United States began broadcasting experimentally from Wheaton Maryland. The technology quickly matured and by April of 1939, NBC was producing regularly scheduled TV broadcasts. During this infancy period, viewers could enjoy quality programming, but were basically a captive audience of three big media executives who called all the shots, and decided what everyone was going to watch.
Along came cable television, offering viewers exponentially more programming possibilities around niche interests. All of a sudden, more options were available, but still limited freedom when it came to viewing on demand or on different devices. Most great content still aired in specific times and we were still a captive audience - only this time of 25 big media executives.
Then came digital video. Anyone in the world was able to create content that could be viewed by everyone. Web media companies emerged, and traditional networks began sharing content online, expanding viewership options beyond the television, a specific time or day. All of a sudden we could all be reporters from the scene, and people on the other side of the globe can enjoy our cat playing the piano. Isn’t this wonderful? We have endless possibilities to consume online video content on a variety of devices.
Well, we think it can also be overwhelming. With so many options and a lot of clutter, finding quality content on topics that are close to our hearts can sometimes be a challenge. Advertisers are falling in love with this fast growing ad format, but are still very much in the dark when it comes to the videos they run against. It’s time for a clear voice, and the next generation of video programming. And that’s why I am excited about the launch of AOL On, because this new video watching platform does the dirty work for you. We’ll roll up our sleeves and find the best videos on the web, period. We have a dedicated video programming team that curates the video that should be watched now on every topic - from breaking stories, to trends and seasonal topics.
We’re committed to taking this same experience far and beyond AOL On into over 40 AOL owned and operated properties, where the right video is programmed into relevant pages, as well as partner sites. This is The AOL On Network - and the next generation of video programming. We allow brands and advertisers to associate with this curated video experience across 14 content channels, reaching over 57M viewers across multiple sites and devices.
The AOL On Network extends to mobile, tablets and connected TVs, providing advertisers with a cross-platform experience for brands across every screen. Ultimately, we provide result-driven video solutions to fit any marketing plan by continuously delivering video consumers should be watching now.