AOL: The Brand Company

By Jim Norton
10/01/12
AOL: The Brand Company

AOL is committed to continuously innovating, growing and investing in brands and providing a vibrant experience for both advertiser and consumer. Next week our company’s top voices will be sharing their expertise about our brand at Advertising Week IX. Participants will hear from Tim Armstrong, Arianna Huffington, Anthony Ha, Ran Harnevo, David Shing, Sanjay Jain, Frank Besteiro, Chad Gallagher, Janet Balis, Christian Kugel, Rob Delacruz, David Jacobs and Lisa Belkin all who will be leading discussions on the industry’s hot topics.

Here’s a preview of what you can expect and add to your calendar:

  • “I Screen, You Screen, We All Screen for More Screens: What to Consider When Developing a Multiscreen Strategy” video workshop with Ran Harnevo & Rob Delacruz 
  • AOL’s co-presentation with BBDO on mobile, sharing insights on usage and behavior 
  • Panel discussion of the challenges and risks with fulfilling consumer engagement in “Creativity + Innovation”

I encourage you to engage with our speakers during and after their various panels, and become an active part of the conversation. With millions of engaged consumers visiting our brands each month*, AOL provides a holistic and competitive environment for your brand. I’m confident that you’ll come to know and love our brands as much as they do. In fact, I invite you to visit our booth at the IAB Mixx Conference & Expo to find out what brand resonates with you--there’s a surprise gift, if you do.

AOL will be onsite throughout the week to answer any questions you may have. Look out for our Brand Ambassadors and folks wearing “I’m with the Brand” pins to learn more about the key advantages in partnering with AOL. And bookmark this page to keep up to date with our key announcements, event recaps and highlights.

Follow us at @AOLAdvertising, where our Social SWAT Team will be live-tweeting panels and events or join the conversation on Twitter with our hashtag: #brandco. We look forward to introducing our brands to your brands.

Source: comScore, Media Metrix August 2012

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