AOL Announces Devil Award Winners at Advertising Week 2012
Now that Advertising Week 2012 is officially underway, Project Devil moved into its third year, and Project Devil 2 has launched, it's time to recognize some of the best Devil executions we've seen since launching Project Devil at Advertising Week in 2010.
Last night at AOL's inaugural Devil Awards we celebrated the best of the best ad executions, proving that brands can achieve a variety of objectives using Devil ad units and applications.
The semifinalists were chosen by a cross-disciplinary team from both the Pictela technology team and AOL Sales team who came together to choose the best ads in each category based on criteria including user engagement, creativity, original use of the Pictela suite of apps and the integration of Devil within a larger, more diverse campaign.
After thousands of votes from the public and industry leaders, the best brands were awarded in various categories to highlight the many capabilities and strengths of Project Devil ads. The final winners were chosen by an AOL expert panel of judges and were announced at the event last night.
Congratulations to all the winners:
Most Beautiful Devil: Target / Haworth
Best Pages to Parking Lots Devil: Sprint / Digitas
Most Engaging Devil: P&G / Mediavest
Best Supporting Devil: Bank of America / Starcom
Smartest Devil: Philadelphia Tourism / Mayoseitz
Best Overall Devil: Lionsgate / Initiative
Check out the photos below from the event that was held at Arena NYC, located in the heart of Times Square.
Keywords: Bank of America, Covergirl, Devil Awards, HTC EVO, Hunger Games, Lionsgate, P&G, Philadelphia Tourism, pictela, Sprint