AOL Advertising Wins Digiday Award for B2B Campaign
Monday night, AOL Advertising was awarded the best B2B Branding Campaign by the 2012 Digiday Awards.
The Campaign titled “Environment Matters” was an online and offline display ad campaign directed at ad agencies and brands highlighting the importance of the online environment in which their ads run.
Based on AOL’s proprietary research, we’ve found that ads perform better when placed next to quality content. In order to help highlight this proof point to the agency world, the AOL Advertising team came up with the “Environment Matters” campaign. The beautiful (and now award-winning) campaign and its messaging were well received by the industry!
We’d love to thank everyone who made this possible—especially the creative minds who brought the campaign to life: Kristin Kovner, Rich Chapple, Richard Taylor, Alfonso Conde, Mike Gong, Danielle Rourke, June Sung, Ted Sidey and Ben Woods. And to the former AOLers who were integral in this campaign Allison Tepley, Lan Lam, Kerry Steib and Anthony Faria.
Check out Digiday's site to see the rest of the winners Monday night.