AOL & Action America made 9/11 a day of service
Sunday marked the anniversary of the largest loss of life due to a terrorist attack on American soil. Ten years later, it’s obvious the lives lost that day still hold a place in the hearts of Americans. People gathered at the memorial downtown, across the city, and all over the world to reflect upon the meaning of that grave day a decade later.
As we reflect and commemorate those lost lives, we also work on honoring them by turning 9/11 into a day of service. Our CEO Tim Armstrong, was inspired to launch a nonprofit, Action America!!, to provide people with easy ways to serve their communities and honor the victims of 9/11.
We at AOL are proud to contribute using our unique digital assets, spearheading a national online and offline effort to spread awareness and to motivate people to activate with Action America!!.
We took action…
- Nationally: AOL.com was re-branded from 9/10-9/12 with an Action America-themed canvas.
- Locally: 800+ Patch towns posted 9/11 photos representing people’s memories or experiences from the day
- On E-Mail: The AOL Mail login page (which has 7.5M daily visitors) promoted an Action America partner cause, 911day.org
- Through Video: 9/11-focused “You’ve Got” video with Dan Rather was hosted on AOL.com
- Through Prominent Voices: Celebrities wrote blog posts for the Huffington Post, including Alec Baldwin
- With our Partners: Heidi Klum has committed to volunteer in honor of AA!! on 9/12. You can see her volunteer activity on her site and on her Twitter feed
- Internally: All US-based AOLers were encouraged to sign up to become an actionist atwww.actionamerica.com/aoler 1,000+ hours of volunteer work were completed
- By promoting Action America on the Daily Impact unit on AOL.com and also on AOL Impact
I was really happy to be able to contribute by volunteering my time at PS 140 in Lower East Side, Manhattan to create emergency readiness kits and homemade cards for our troops. There were over 500 people there working together including 5 fellow AOLers, Susan Sarandon, and Whitney Port!
Read more about Action America or follow them on Twitter @Action_America. Visit AOL Impact for more information about our work.
Keywords: Events, AOL.com, Employees
