AOL Online Content and Advertising Policy

The following policy applies to any content made available on or through AOL’s service, including content against which AOL provides advertising services.  Any capitalized terms used in this policy that are not defined herein shall have the definitions given to such terms in the Agreement between AOL and you.

1.     Application.    The following policies apply to entities that make content (“Content”) available on or through AOL’s services, the content in which an entity may make advertising space (“Placements”) available for advertisers, and the content contained in advertisements (“Ads”).

2.     Prohibited Content.       Content and Ads shall be evaluated based on the location in which the Content or Ad was made available to an end user.  For example, Content or Ads viewed by the general population as obscene in one territory may not be viewed as obscene in another territory.  Each entity making Content or Ads available through AOL’s services is responsible for knowing the territory into which such Content or Ad will be made available and how such Content or Ad will be viewed in such territory.  The following Content is prohibited.  Content or an Ad (or links to Content or Ads) that:

2.1        Contains or promotes pornography, adult or mature content;

2.2        Is obscene, libelous, deceptive, violent or defamatory;

2.3        Promotes firearms, bombs and other weapons, or how-to guides for any of the foregoing;

2.4        Promotes the excessive use of alcohol, tobacco, or illegal substances, drug-related content, profanity, or expletives;

2.5        Promotes, offers or disseminates fraudulent goods, services, or documents, schemes or promotions, including any make-money-fast or pyramid schemes;

2.6        Contains or promotes illegal or unlawful activities such as copyright infringement, illegal file sharing, hacking or phreaking;

2.7        Infringes on the legal rights of others, or is contrary to public policy; or

2.8        Contains or promotes concepts that incite hatred or promote violence against any race, religion, ethnic origin, disability, age, sexual orientation/gender identity or nationality.

3.     Prohibited Activities.  When utilizing AOL’s Services, entities shall not and shall not authorize or encourage any third party to engage in the following activities:

3.1        Attempt to, or otherwise damage, reverse engineer, decipher, decompile, translate or disassemble any software components or code of the Services, Ads or Tags;

3.2        Adapt, alter, sell, reproduce, copy, rent, lease, sublicense, transfer or otherwise make available the Services, Ads or Tags, or any copies thereof to any third party (including, but not limited to, bidding for Ads or Tags while simultaneously selling the bid-for Ad or Tag on the Service or any other service), or create derivative works therefrom;

3.3        Use the Services to upload, post, or otherwise disseminate any malware, viruses or other destructive or malicious code;

3.4        Use the Services in a manner that violates any applicable laws, rules, or regulations, or third party proprietary, privacy or other rights;

3.5        Use the Services in a manner that is deceptive, unethical, false or misleading;

3.6        Circumvent, disable or otherwise interfere with the proper working of the Services, including any security-related features or authentication measures of the Services, or otherwise attempt to probe, scan or test the vulnerability of the Services, or attempt to gain access to secured portions of the Services;

3.7        Breach, disable, tamper, interfere or attempt to interfere with the full, complete, immediate, and direct display of any Ads and any third-party websites accessed via links on Ads;

3.8        Engage in any deceptive or fraudulent activity as determined by AOL in its sole reasonable discretion, including, without limitation, using unsolicited email to promote ads, or placing Tags on pages with no content;

3.9        Interfere or attempt to interfere with the proper working of the Service or anyone’s use of the Service;

3.10      Interfere or attempt to interfere with the full, complete, immediate, and direct display of any Ads and any third-party websites accessed via links on Ads;

3.11      Generate clicks without referring URLs or from non-approved root URLs, generate fraudulent clicks, or otherwise use any method that may lead to false or artificially high numbers of clicks or impressions by any person, robot, automated program or similar device;

3.12      Provide multiple bid requests to AOL for the same Placement, as determined by AOL in its sole reasonable discretion; or

3.13      Use the Services in any service bureau or time-share arrangement. Company shall be responsible for all action or inaction of third-party owners or operators of Company Sites.

4.     Video Advertising Specific Requirements.                  The following requirements apply only to video advertising within the Service.

4.1        One Video Marketplace.                  If Company is providing Placements within the One Video Marketplace, Company shall comply with the following:

(a)    All domains for the Placements must be pre-approved by AOL. Company submitting a site for review that requires a log-in must provide the AOL with a test or active user ID and password to verify the placement. Ad server domains and all sites that generate traffic through pop-unders, regardless if the AOL player is on the page being popped or not, will not be approved in the One Video Marketplace.

(b)    For domains listed in the One Video Marketplace, Company must have the rights to display ads over video content on their site.

(1)    Sites must have non-YouTube video ad units and may not display video ads over YouTube players or videos; and

(2)    Company must either own the video content they are running ads against or have the licenses to serve ads against that content and not be in breach of existing Company agreements for offering the Placements.

(c)    The domain where the One Video Marketplace ad appears must be available to AOL at run time. Company may disable Site Level Reporting (e.g. to avoid channel conflict) if they do not wish to make this information transparent to buyers.

(d)    Companies that utilize VAST tag must use the AOL JavaScript tag to verify domain at runtime.

(e)    All set ups and use of iFramed placements must be approved by AOL prior to implementation. Company must pass the site where the iFrame appears, not the iFrame domain.

(f)     All Placements must conform exactly to the settings for the associated market connection (e.g. if a market connection is marked as supporting audio, then none of the video placements in that connection may be muted.)

(g)    The full ad player must be visible to the user and not obstructed by other audio or visual site elements.

(h)    Company must not stream more than one video unit on a page at any given time.

(i)     Except for long form content (i.e. greater than 10 minutes of video content), there must be a 1:1 relationship between pre-roll video ad views and content views. For long form content, multiple ads may be displayed before the same piece of content.

(j)     Except for linear television placements, all mid-roll, pre-roll, and playlist ads must have a ratio of at least 60 seconds of content for each ad which is displayed. Playlist functionality implies playing ads and content back to back with no end as long as the page is still open.

(k)    In order for a placement to be considered in-stream pre-roll rather than in-banner, there must be at least 60 seconds of content after the ad plays.

(l)     Site traffic may not be incentivized to view ads or video content.

(m)  Skip functionality may only be enabled by a Publisher on the One Video Marketplace if AOL’s skip button is utilized.

(n)    The AOL Policy team uses third-party technologies to validate the safety of the One Video Marketplace. Sites must not block AOL detection methods (e.g. Integral Ad Science JavaScript or WhiteOps) and have measurable traffic as determined by web audience measurement tools.

4.2        Advertisement Specific Requirements. Advertisers utilizing third-party skip buttons or ad-extender units must label their creative and ad with the maximum length of the creative.

5.     Modifications. AOL reserves the right to update, change, revise, modify, and supplement the information within this Online Content and Advertising Policy at any time. Company's continued use of the Service following the posting of such changes to the Online Content and Advertising Policy will constitute Company's acceptance of any such changes.


Last updated: December 06, 2016