Advertising for online games or offline video games/programs is acceptable, subject to the following guidelines:
- Games must carry either an ESRB rating or a disclosure that such rating has not yet been assigned.
- Game’s ratings should be prominently placed on the advertisement.
- If games are games that are not typically rated by the ESRB the games being advertised must be reviewed by the Ad Policy team to ensure that they are appropriate for run on AOL.
- Placement of advertising is determined on the basis of audience composition and program/area compatibility. Placement restrictions generally are as follows:
“EC”- Early Childhood: No restrictions
“E”- Everyone: No restrictions
“T”- Teen: Not permitted in any area directed to kids, including AOL Kids.
“M”- Mature: Not permitted in any area directed to kids or teens, including AOL Kids, JSYK and Cambio. M rated games may be advertised with certain restrictions (placement, demo-target, etc.) and require case-by-case Ad Policy team review and approval. M rated games with trailers must have the ESRB warning that indicates it is approved for restricted audiences only; must have a functional age verification method that is approved by the Ad Policy team and creatives that contain the trailer must not auto-launch the trailer, and must be defaulted to off.
“AO”- Adult Only: AO games cannot be advertised on AOL.