Advertising for cosmetic products is acceptable, provided it complies with these Policies and applicable regulations or guidance issued by the Food and Drug Administration (“FDA”) and the Federal Trade Commission (“FTC”). Advertisers may be required to submit third-party substantiation concerning such compliance.
- There should be no claim or implication that the product can prevent, treat or cure any disease.
- There should be no claim that the product has an effect on the structure or function of the body beyond visually perceived cosmetic enhancement.
- There should be no claim or implication that use of the product will result in any permanent or long-lasting change.
- Misleading comparative claims to pharmaceuticals or surgical procedures are not acceptable.
- Advertising should not create false or overly optimistic expectations.
- Any before and after photographs must not be presented in a deceptive manner.