Advertising policies


The Policies contained herein are amended periodically and are not a substitute for consulting with the Ad Policy team.

For purposes of these Policies:

  • “AOL Properties” refers to AOL-owned rich media branded properties, including without limitation, MapQuest, Moviefone, Black Voices, Patch, The Huffington Post, etc.
  • “” includes all advertising and publisher networks, including affiliate, contextual, behavioral, rich media, video, mobile, search, widget and custom solutions.
  • “AOL Advertising” refers to AOL Advertising Inc., AOL Inc., and applicable AOL affiliates.
  • “AOL” refers to AOL Inc.

These Policies apply to all advertising that may run on Third party networks and their partners and/or affiliates that serve ads to must adhere to these Policies.

All creatives, advertisements and other material provided to AOL Advertising must comply with all applicable laws and regulations. While AOL Advertising requires its advertisers to comply with these standards, the content of the advertisements is the advertiser’s responsibility, and by placing the advertisements, the advertiser assumes all liability for and arising from the advertisement. AOL Advertising will not be responsible for ensuring compliance with such regulations or guidance, although advertisers may be required to submit documentation from an attorney affirming such compliance.

These Policies are for use by advertisers, their agencies and legal counsel, and for AOL Advertising Sales. Upon request by an advertiser or its representative, AOL Advertising will provide a current copy of these Policies to aid in evaluating whether proposed advertising is suitable for AOL Advertising reserves the right to modify these Policies at any time without prior notice.

AOL Advertising reserves the right at any time, in its sole discretion, to revoke its approval of, and to require the elimination or revision of, any advertisement or campaign.