Our platform audience targeting suite is offered on a CPM basis at the site or user level, and includes a wide variety of targeting options. As flexible as it is powerful, platform targeting can be configured to meet the strategic needs of both branding and direct response campaigns.
Targeting options include:
- Demographic/Psychographic
Reach massive audiences who fit your desired profile - Technographic
Eliminate wasted impressions by optimizing your message - Geographic
Bring a locally-focused message to your market - Daypart
Reach users when they're most receptive to your brand - Content
Group your message with relevant content
