AOL Advertising develops custom targeting solutions using a variety of data sources:
- Custom Audience Behaviors: Unique custom segments based on audience pools displaying relevant behaviors; validated by comScore and optimized for greatest efficiency
- Dynamic Banners: Display ads that integrate real-time offers, product information and user data; targeted by expressed behaviors, interests, geography and demographics
- Target2Measure: Messaging based on consumer-specific attributes: what products/brands they buy, when they buy, how much/how often they buy, lifestyle and attitudes, and demographics; validates media investment by tracking offline sales against your online media spend
- AOL Homepage Creative Split: Combines the tremendous reach of the AOL Homepage – 63 MM impressions per day – with the power of targeted audience segmentation for higher response rates and ROI
- Shared Customer Match: A custom roster built from customers within AOL’s membership database; enhances campaign performance and response rates, strengthens brand loyalty, and extends engagement
- Look-Alike Modeling: Targets users who display favorable behaviors and a propensity for engagement, then creates a secondary, much larger audience with a similar profile
