Reach over 70 highly desirable consumer audience segments observed from over 155 million unique visitors across a federation of over 2,000 websites.

  • Autos
    Auto Intender

    Audience segment of in-market car, truck or motorcycle shoppers who are looking for specific makes and models. They read reviews, look at pricing & features, and research financing options.

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  • Auto Intender - Compact

    Audience segment of in-market car, truck or motorcycle shoppers who are looking for Compact makes and models. They read reviews, look at pricing & features, and research financing options.

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  • Auto Intender - Crossover

    Audience segment of in-market Crossover vehicle shoppers who are looking for specific Crossover makes and models. They read reviews, look at pricing & features, and research financing options.

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  • Auto Intender - Custom Competitive Set

    Audience segment of in-market vehicle shoppers who are looking for specific vehicle make/models.

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  • Auto Intender - Hybrid

    Audience segment of in-market Hybrid vehicle shoppers who are looking for specific Hybrid makes and models. They read reviews, look at pricing & features, and research financing options.

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  • Auto Intender - Luxury

    Audience segment of in-market Luxury vehicle shoppers who are looking for specific Luxury makes and models. They read reviews, look at pricing & features, and research financing options.

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  • Auto Intender - Midsize

    Audience segment of in-market Midsize vehicle shoppers who are looking for specific Midsize makes and models. They read reviews, look at pricing & features, and research financing options.

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  • Auto Intender - Minivan

    Audience segment of in-market Minivan shoppers who are looking for specific Minivan makes and models. They read reviews, look at pricing & features, and research financing options.

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  • Auto Intender - Pickup

    Audience segment of -in-market Pickup shoppers who are looking for specific Pickup makes and models. They read reviews, look at pricing & features, and research financing options.

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  • Auto Intender - Sedan

    Audience segment of in-market Sedan shoppers who are looking for specific Sedan makes and models. They read reviews, look at pricing & features, and research financing options.

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  • Auto Intender - Sports Car

    Audience segment of in-market Sports Car shoppers who are looking for specific Sports Car makes and models. They read reviews, look at pricing & features, and research financing options.

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  • Auto Intender - SUV

    Audience segment of in-market SUV shoppers who are looking for specific SUV makes and models. They read reviews, look at pricing & features, and research financing options.

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  • Auto Intender - Used

    Audience segment of in-market Used vehicle shoppers who are looking for specific Used vehicle makes and models. They read reviews, look at pricing & features, and research financing options.

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  • Auto Intender Local Market - Crossover

    Audience segment of in-market car, truck or motorcycle shoppers who are looking for Crossover makes and models. They read reviews, look at pricing & features, and research financing options. The product is designed for local markets.

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  • Auto Intender Local Market - Hybrid

    Audience segment of in-market car, truck or motorcycle shoppers who are looking for Hybrid makes and models. They read reviews, look at pricing & features, and research financing options. The product is designed for local markets.

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  • Auto Intender Local Market - Luxury

    Audience segment of in-market car, truck or motorcycle shoppers who are looking for Luxury makes and models. They read reviews, look at pricing & features, and research financing options.  The product is designed for local markets.

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  • Auto Intender Local Market - Midsize

    Audience segment of in-market car, truck or motorcycle shoppers who are looking for Midsize makes and models. They read reviews, look at pricing & features, and research financing options.  The product is designed for local markets.

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  • Auto Intender Local Market - Minivan

    Audience segment of in-market car, truck or motorcycle shoppers who are looking for Minivan makes and models. They read reviews, look at pricing & features, and research financing options.  The product is designed for local markets.

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  • Auto Intender Local Market - Pickup

    Audience segment of in-market car, truck or motorcycle shoppers who are looking for Pickup makes and models. They read reviews, look at pricing & features, and research financing options. The product is designed for local markets.

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  • Auto Intender Local Market - Sedan

    Audience segment of in-market car, truck or motorcycle shoppers who are looking for Sedan makes and models. They read reviews, look at pricing & features, and research financing options. The product is designed for local markets.

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  • Auto Intender Local Market - Sports Car

    Audience segment of in-market car, truck or motorcycle shoppers who are looking for Sports Car makes and models. They read reviews, look at pricing & features, and research financing options. The product is designed for local markets.

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  • Auto Intender Local Market - SUV

    Audience segment of in-market car, truck or motorcycle shoppers who are looking for SUV makes and models. They read reviews, look at pricing & features, and research financing options. The product is designed for local markets.

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  • Auto Parts Shopper

    Audience segment of car hobbyists who look for car parts and accessories and read about the latest models.

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  • Motor Sports Fanatic

    Audience segment of auto racing fans who live for speed. They follow races, such as NASCAR and F1, favorite drivers and shop for must have-fan paraphernalia.

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  • Motorcycle Intender

    Audience segment of in-market Motorcycle shoppers. They read reviews, look at pricing & features, and research financing options.

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  • Entertainment
    Active Gamer

    Audience segment of teens and adults who look for online and console game strategies, track release dates, and purchase video games. 

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  • Country Music Enthusiast

    Audience segment of country music lovers who listen to and purchase country music online.

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  • Entertainment Buff

    Audience segment of people who access the latest news on celebrities, soaps, movies, and music. They purchase DVDs, music, and video games online and take an active interest in memorabilia. 

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  • Geared for Games

    High-reach audience segment comprised of Audience Behaviors populations most relevant to the GAMING category and additional behavioral populations with either high site visitation or high BPIs against GAMING category sites based on comScore data.  The larger audience size of the segment allows for optimization to specific campaign performance goals. 

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  • Hip Hop/R&B Music Enthusiast

    Audience segment of Hip Hop/R&B music lovers who listen to and purchase Hip Hop/R&B music online.

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  • Moviegoer

    Audience segment of movie fans who read reviews of the latest films, follow celebrity gossip, and purchase movie tickets and DVDs online.

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  • Moviegoer - Action/Adventure

    Audience segment of Action/Adventure movie fans who read reviews of the latest films and DVDs, and check showtimes or purchase movie tickets and DVDs online.

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  • Moviegoer - Comedy

    Audience segment of Comedy movie fans who read reviews of the latest films and DVDs, and check showtimes or purchase movie tickets and DVDs online.

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  • Moviegoer - Drama

    Audience segment of Drama movie fans who read reviews of the latest films and DVDs, and check showtimes or purchase movie tickets and DVDs online.

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  • Moviegoer - Family & Children

    Audience segment of Family & Children movie fans who read reviews of the latest films and DVDs, and check showtimes or purchase movie tickets and DVDs online.

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  • Moviegoer - Horror

    Audience segment of Horror movie fans who read reviews of the latest films and DVDs, and check showtimes or purchase movie tickets and DVDs online.

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  • Moviegoer - Sci-Fi

    Audience segment of SciFi movie fans who read reviews of the latest films and DVDs, and check showtimes or purchase movie tickets and DVDs online.

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  • Pop Music Enthusiast

    Audience segment of pop music lovers who listen to and purchase pop music online.

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  • Ready for Showtime

    High-reach audience segment comprised of Audience Behaviors populations most relevant to the ENTERTAINMENT category and additional behavioral populations with either high site visitation or high BPIs against ENTERTAINMENT category sites based on comScore data.  The larger audience size of the segment allows for optimization to specific campaign performance goals.

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  • Rock Music Enthusiast

    Audience segment of rock music lovers who listen to and purchase rock music online.

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  • Family/Parenting
    Family Planner

    Audience segment of young couples researching and planning weddings; expectant parents exploring information about pregnancy; and parents investigating preschools, parenting techniques and childcare.

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  • Parents Audience

    Audience segment of Parents who research everything kid-centric online including healthcare, parenting techniques and ways to keep their kids entertained.

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  • Finance/Business
    Affluent

    Audience segment of people who over-index for $75K+ Household Income and have disposable income to spend on luxury travel and expensive electronics.

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  • Born to Budget

    High reach audience segment comprised of Audience Behaviors populations most relevant to the PERSONAL FINANCE category and additional behavioral populations with either high site visitation or high BPI’s against PERSONAL FINANCE category sites based on comScore data.  The larger audience size of the segment allows for optimization to specific campaign performance goals. 

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  • Business Decision Maker

    Audience segment of individuals who take an active interest in business news and strategy. They monitor the financial markets and read news on industries such as technology and healthcare.

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  • Business IT Influencer

    Audience segment of business professionals who are focused on Information Technology. They are interested in IT and security services, including hardware and networking support, and may contribute to their company strategy on enterprise software and hardware solutions.

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  • Business Traveler

    Audience segment of business travelers interested in  flights, accommodations, or car reservations online.

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  • Career Watcher

    Audience segment of candidates at all levels who are looking to make a career change. They read the classifieds, post resumes, research competitive salaries, learn interview techniques and establish career networks. 

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  • Insurance Intender

    Audience segment of individuals who are seeking Life, Auto, Home or Health insurance information, or researching their insurance options.

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  • Investors

    Audience segment of affluent individuals who actively seek financial advice, read business news, evaluate stocks, and often conduct trades on the Web.

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  • Money Minder

    Audience segment of affluent, older individuals who seek financial advice online to increase the performance of their personal investments, get tax advice, plan their retirement, or research insurance options.

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  • Mortgage Intender

    Audience segment of individuals who are seeking Mortgage information, rates and tips, or researching their Home Loan options. 

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  • News Follower

    Audience segment of influenced and informed readers of local, national, political and world news.

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  • Real Estate Intender

    Audience segment of in-market home buyers, renters and sellers looking at classified listings, financing options, and associated services, such as moving companies and furniture retailers. 

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  • Retirement Planner

    Audience segment of retirement focused adults who are actively reading information about retirement planning and researching retirement investment products.

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  • Small Business Owner

    Audience segment of Small Business professionals who research and shop for office real estate, healthcare plans, and office and computer equipment. 

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  • Food
    Casual Diner

    Audience segment of individuals who are looking for convenient everyday dining options for their families.

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  • Family Chef

    Audience segment of individuals who look up recipes, track favorite celebrity chefs, and research the perfect wine while planning dinners for family and friends.

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  • Spirits Enthusiasts

    Audience segment of alcohol consumers who are interested in food & beverage, wine shopping, and watching spectator sports.

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  • Health
    Health - Acid Reflux

    Audience segment of members of who exhibited interest in Acid Reflux. They research symptoms, treatments and preventive measures. 

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  • Health - Acne

    Audience segment of members of who exhibited interest in Acne. They research symptoms, treatments and preventive measures. 

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  • Health - Allergies

    Audience segment of members of who exhibited interest in Allergies. They research symptoms, treatments and preventive measures. 

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  • Health - Arthritis

    Audience segment of members of who exhibited interest in Arthritis. They research symptoms, treatments and preventive measures. 

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  • Health - Asthma

    Audience segment of members of who exhibited interest in Asthma. They research symptoms, treatments and preventive measures.

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  • Health - Blood Pressure

    Audience segment of members of who exhibited interest in Blood Pressure conditions. They research symptoms, treatments and preventive measures. 

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  • Health - Cholesterol

    Audience segment of members of who exhibited interest in Cholesterol conditions. They research symptoms, treatments and preventive measures. 

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  • Health - Cold/Sinus/Flu/Nasal Congestion

    Audience segment of members of who exhibited interest in Cold, Sinus and Flu conditions. They research symptoms, treatments and preventive measures. 

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  • Health - Dental

    Audience segment of members of who exhibited interest in Dental Health. They research symptoms, treatments and preventive measures. 

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  • Health - Diabetes

    Audience segment of members of who exhibited interest in Diabetes. They research symptoms, treatments and preventive measures. 

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  • Health - Headaches

    Audience segment of members of who exhibited interest in Headaches. They research symptoms, treatments and preventive measures. 

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  • Health - Heart Disease

    Audience segment of members of who exhibited interest in Hearth Disease conditions. They research symptoms, treatments and preventive measures. 

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  • Health - Infections

    Audience segment of members of who exhibited interest in Infections. They research symptoms, treatments and preventive measures.

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  • Health Seeker

    Audience segment of women conscious of their family's health and well-being who search for information about specific health conditions and medicines.

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  • Healthy Moderation

    Audience segment of members of younger households who want to lead a healthy lifestyle. They research fitness programs,  diet plans, and medicines that help them achieve that goal. 

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  • Home
    Home Décor Shopper

    Audience segment of women shopping for home furnishings and accessories, gardening tools, and other home goods.

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  • Home Improvement Shopper

    Audience segment of members of the household shopping for home remodeling and repair items.

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  • Trendy Homemaker

    Audience segment of women who take charge of their home's decorating, remodeling, and gardening projects.  

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  • Miscellaneous
    Academic-Minded

    Audience segment of students who are looking for homework help, research online course opportunities, or use online references such as encyclopedias and dictionaries. 

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  • Environmentally Minded

    Audience segment of environmentally conscious individuals interested in all things green and good for the Eart

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  • Pet Lovers

    Audience segment of animal lovers who research and read about their pets, and take an active interest in information and products to enhance their pets well-being.

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  • Sweepstakes

    Audience segment of people who like to take advantage of online offers and promotions, print coupons, and research product discounts.

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  • Multicultural
    Black Voices Audience

    Audience segment of individuals who visit Black Voices for the latest News, Entertainment, Lifestyle, Sports and Work & Money information.

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  • Black Voices/Auto Intender

    Audience segment of individuals who visit Black Voices for the latest News, Entertainment, Lifestyle, Sports and Work & Money information -- AND are also Auto Intenders.

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  • Black Voices/Die Hard Sports Fan

    Audience segment of individuals who visit Black Voices for the latest News, Entertainment, Lifestyle, Sports and Work & Money information -- AND are also Die Hard Sports Fans.

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  • Black Voices/Entertainment Buff

    Audience segment of individuals who visit Black Voices for the latest News, Entertainment, Lifestyle, Sports and Work & Money information-- AND are also Entertainment Buffs.

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  • Black Voices/Money Minder

    Audience segment of individuals who visit Black Voices for the latest News, Entertainment, Lifestyle, Sports and Work & Money information -- AND are also Money Minders.

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  • Black Voices/Moviegoer

    Audience segment of individuals who visit Black Voices for the latest News, Entertainment, Lifestyle, Sports and Work & Money information -- AND are also Moviegoers.

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  • Black Voices/Television Watcher

    Audience segment of individuals who visit Black Voices for the latest News, Entertainment, Lifestyle, Sports and Work & Money information -- AND are also Television Watchers.

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  • Black Voices/Traveler

    Audience segment of individuals who visit Black Voices for the latest News, Entertainment, Lifestyle, Sports and Work & Money information -- AND are also Travelers.

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  • Black Voices/Women Audience

    Audience segment of individuals who visit Black Voices for the latest News, Entertainment, Lifestyle, Sports and Work & Money information -- AND are also part of the Womens Audience.

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  • Latino Audience

    Audience segment of individuals who visit AOL Latino for the latest News, Entertainment, Lifestyle, Sports and Money & Finance information. 

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  • Latino/Auto Intender

    Audience segment of individuals who visit AOL Latino for the latest News, Entertainment, Lifestyle, Sports and Money & Finance information -- AND are also Auto Intenders.

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  • Latino/Die Hard Sports Fan

    Audience segment of individuals who visit AOL Latino for the latest News, Entertainment, Lifestyle, Sports and Money & Finance information -- AND are also Die Hard Sports Fans.

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  • Latino/Entertainment Buff

    Audience segment of individuals who visit AOL Latino for the latest News, Entertainment, Lifestyle, Sports and Money & Finance information -- AND are also Entertainment Buffs.

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  • Latino/Money Minder

    Audience segment of individuals who visit AOL Latino for the latest News, Entertainment, Lifestyle, Sports and Money & Finance information -- AND are also Money Minders.

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  • Latino/Women Audience

    Audience segment of ndividuals who visit AOL Latino for the latest News, Entertainment, Lifestyle, Sports and Money & Finance information -- AND are also part of the Womens Audience.

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  • Shopping
    Apparel Shopper

    Audience segment of individuals shopping for shoes, clothing, and accessories for themselves and others.

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  • Computer Intender

    Audience segment of individuals shopping for computers.

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  • Electronics Shopper

    Audience segment of people shopping for TVs, cell phones, computers, music, video games, audio equipment, and other electronics for themselves or others.

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  • Home Décor Shopper

    Audience segment of women shopping for home furnishings and accessories, gardening tools, and other home goods.

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  • Home Improvement Shopper

    Audience segment of members of the household shopping for home remodeling and repair items.

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  • Motorcycle Intender

    Audience segment of in-market Motorcycle shoppers. They read reviews, look at pricing & features, and research financing options.

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  • Primed to Purchase

    High-reach audience segment comprised of Audience Behaviors populations most relevant to the CPG category and additional behavioral populations with either high site visitation or high BPIs against CPG category sites based on comScore data.  The larger audience size of the segment allows for optimization to specific campaign performance goals.

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  • Retail Warrior

    Audience segment of people who frequently research, consult price comparison web sites and make purchases online. 

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  • Style Maven

    Audience segment of trend-focused women interested in the latest fashion, jewelry, and health and beauty items. They like to feel as good as they look by also paying attention to diet and fitness. 

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  • Sports
    Avid Golfer

    Audience segment of very affluent males who enjoy golfing. They read tips & tricks, stay on top of favorite player rankings, and book travel accommodations for golf outings. 

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  • Die Hard Sports Fan

    Audience segment of dedicated fans that follow professional and collegiate sports scores and news, stay on top of favorite player rankings, and shop for sports memorabilia.

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  • Motor Sports Fanatic

    Audience segment of auto racing fans who live for speed. They follow races, such as NASCAR and F1, favorite drivers and shop for must have-fan paraphernalia.

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  • Outdoor Sportsman

    Audience segment of nature loving sportsmen who enjoy boating, fishing, camping, hunting and other outdoor hobbies.

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  • Tech/Consumer Electronics/Telecom
    BluRay Intender

    Audience segment of individuals shopping for Blu-ray technology; they research Blu-ray players and DVDs online, read reviews and follow the latest releases.

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  • Business IT Influencer

    Audience segment of business professionals who are focused on Information Technology. They are interested in IT and security services, including hardware and networking support, and may contribute to their company strategy on enterprise software and hardware solutions.

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  • Computer Intender

    Audience segment of individuals shopping for computers.

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  • Electronics Shopper

    Audience segment of people shopping for TVs, cell phones, computers, music, video games, audio equipment, and other electronics for themselves or others.

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  • Mobile/Wireless Intender

    Audience segment of individuals interested in the latest in mobile technology, or shopping for a new plan, who are looking to get the most out of their mobile experience.

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  • Technology Maven

    Audience segment of influential people who keep abreast of new technology on top Web sites and blogs.

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  • Wired for Electronics

    High-reach audience segment comprised of Audience Behaviors populations most relevant to the ELECTRONICS category and additional behavioral populations with either high site visitation or high BPIs against ELECTRONICS category sites based on comScore data.  The larger audience size of the segment allows for optimization to specific campaign performance goals. 

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  • Travel
    Business Traveler

    Audience segment of business travelers interested in  flights, accommodations, or car reservations online.

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  • International Traveler

    Audience segment of personal and business travelers interested in advice and deals on international travel who purchases flights, accommodations, or make car reservations online and research financing options.

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  • Traveler

    Audience segment of personal and business travelers interested in advice and travel deals who purchases flights, accommodations, or make car reservations online and research financing options.

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  • Traveler - Cruises

    Audience segment of personal and business travelers interested in information and deals on Cruises, and who book Cruises online.

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  • Traveler - Flights

    Audience segment of personal and business travelers interested in information and deals on Flights, and who book Flights online.

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  • Traveler - Hotels

    Audience segment of personal and business travelers interested in information and deals on Hotels, and who book Hotels online.

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  • Traveler - Rental Cars

    Audience segment of personal and business travelers interested in information and deals on Rental Cars, and who book Rental Cars online.

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  • Tuned to Travel

    High reach audience segment comprised of Audience Behaviors populations most relevant to the TRAVEL category and additional behavioral populations with either high site visitation or high BPI's against TRAVEL category sites based on comScore data.  The larger audience size of the segment allows for optimization to specific campaign performance goals. 

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