Audience Behavior

Audience segment of in-market Crossover vehicle shoppers who are looking for specific Crossover makes and models. They read reviews, look at pricing & features, and research financing options.

Audience segment of in-market Hybrid vehicle shoppers who are looking for specific Hybrid makes and models. They read reviews, look at pricing & features, and research financing options.

Audience segment of in-market Midsize vehicle shoppers who are looking for specific Midsize makes and models. They read reviews, look at pricing & features, and research financing options.

Audience segment of -in-market Pickup shoppers who are looking for specific Pickup makes and models. They read reviews, look at pricing & features, and research financing options.

Audience segment of in-market Sports Car shoppers who are looking for specific Sports Car makes and models. They read reviews, look at pricing & features, and research financing options.

Audience segment of in-market Used vehicle shoppers who are looking for specific Used vehicle makes and models. They read reviews, look at pricing & features, and research financing options.

Audience segment of in-market car, truck or motorcycle shoppers who are looking for Hybrid makes and models. They read reviews, look at pricing & features, and research financing options. The product is designed for local markets.

Audience segment of in-market car, truck or motorcycle shoppers who are looking for Midsize makes and models. They read reviews, look at pricing & features, and research financing options.  The product is designed for local markets.

Audience segment of in-market car, truck or motorcycle shoppers who are looking for Pickup makes and models. They read reviews, look at pricing & features, and research financing options. The product is designed for local markets.

Audience segment of in-market car, truck or motorcycle shoppers who are looking for Sports Car makes and models. They read reviews, look at pricing & features, and research financing options. The product is designed for local markets.

Audience segment of car hobbyists who look for car parts and accessories and read about the latest models.

Audience segment of in-market Motorcycle shoppers. They read reviews, look at pricing & features, and research financing options.

Audience segment of country music lovers who listen to and purchase country music online.

High-reach audience segment comprised of Audience Behaviors populations most relevant to the GAMING category and additional behavioral populations with either high site visitation or high BPIs against GAMING category sites based on comScore data.  The larger audience size of the segment allows for optimization to specific campaign performance goals. 

Audience segment of movie fans who read reviews of the latest films, follow celebrity gossip, and purchase movie tickets and DVDs online.

Audience segment of Comedy movie fans who read reviews of the latest films and DVDs, and check showtimes or purchase movie tickets and DVDs online.

Audience segment of Family & Children movie fans who read reviews of the latest films and DVDs, and check showtimes or purchase movie tickets and DVDs online.

Audience segment of SciFi movie fans who read reviews of the latest films and DVDs, and check showtimes or purchase movie tickets and DVDs online.

High-reach audience segment comprised of Audience Behaviors populations most relevant to the ENTERTAINMENT category and additional behavioral populations with either high site visitation or high BPIs against ENTERTAINMENT category sites based on comScore data.  The larger audience size of the segment allows for optimization to specific campaign performance goals.

Audience segment of young couples researching and planning weddings; expectant parents exploring information about pregnancy; and parents investigating preschools, parenting techniques and childcare.

Audience segment of people who over-index for $75K+ Household Income and have disposable income to spend on luxury travel and expensive electronics.

Audience segment of individuals who take an active interest in business news and strategy. They monitor the financial markets and read news on industries such as technology and healthcare.

Audience segment of business travelers interested in  flights, accommodations, or car reservations online.

Audience segment of individuals who are seeking Life, Auto, Home or Health insurance information, or researching their insurance options.

Audience segment of affluent, older individuals who seek financial advice online to increase the performance of their personal investments, get tax advice, plan their retirement, or research insurance options.

Audience segment of influenced and informed readers of local, national, political and world news.

Audience segment of retirement focused adults who are actively reading information about retirement planning and researching retirement investment products.

Audience segment of individuals who are looking for convenient everyday dining options for their families.

Audience segment of alcohol consumers who are interested in food & beverage, wine shopping, and watching spectator sports.

Audience segment of members of who exhibited interest in Acne. They research symptoms, treatments and preventive measures. 

Audience segment of members of who exhibited interest in Arthritis. They research symptoms, treatments and preventive measures. 

Audience segment of members of who exhibited interest in Blood Pressure conditions. They research symptoms, treatments and preventive measures. 

Audience segment of members of who exhibited interest in Cold, Sinus and Flu conditions. They research symptoms, treatments and preventive measures. 

Audience segment of members of who exhibited interest in Diabetes. They research symptoms, treatments and preventive measures. 

Audience segment of members of who exhibited interest in Hearth Disease conditions. They research symptoms, treatments and preventive measures. 

Audience segment of women conscious of their family's health and well-being who search for information about specific health conditions and medicines.

Audience segment of women shopping for home furnishings and accessories, gardening tools, and other home goods.

Audience segment of women who take charge of their home's decorating, remodeling, and gardening projects.  

Audience segment of environmentally conscious individuals interested in all things green and good for the Eart

Audience segment of people who like to take advantage of online offers and promotions, print coupons, and research product discounts.

Audience segment of individuals who visit Black Voices for the latest News, Entertainment, Lifestyle, Sports and Work & Money information -- AND are also Auto Intenders.

Audience segment of individuals who visit Black Voices for the latest News, Entertainment, Lifestyle, Sports and Work & Money information-- AND are also Entertainment Buffs.

Audience segment of individuals who visit Black Voices for the latest News, Entertainment, Lifestyle, Sports and Work & Money information -- AND are also Moviegoers.

Audience segment of individuals who visit Black Voices for the latest News, Entertainment, Lifestyle, Sports and Work & Money information -- AND are also Travelers.

Audience segment of individuals who visit AOL Latino for the latest News, Entertainment, Lifestyle, Sports and Money & Finance information. 

Audience segment of individuals who visit AOL Latino for the latest News, Entertainment, Lifestyle, Sports and Money & Finance information -- AND are also Die Hard Sports Fans.

Audience segment of individuals who visit AOL Latino for the latest News, Entertainment, Lifestyle, Sports and Money & Finance information -- AND are also Money Minders.

Audience segment of individuals shopping for shoes, clothing, and accessories for themselves and others.

Audience segment of people shopping for TVs, cell phones, computers, music, video games, audio equipment, and other electronics for themselves or others.

Audience segment of members of the household shopping for home remodeling and repair items.

High-reach audience segment comprised of Audience Behaviors populations most relevant to the CPG category and additional behavioral populations with either high site visitation or high BPIs against CPG category sites based on comScore data.  The larger audience size of the segment allows for optimization to specific campaign performance goals.

Audience segment of trend-focused women interested in the latest fashion, jewelry, and health and beauty items. They like to feel as good as they look by also paying attention to diet and fitness. 

Audience segment of dedicated fans that follow professional and collegiate sports scores and news, stay on top of favorite player rankings, and shop for sports memorabilia.

Audience segment of nature loving sportsmen who enjoy boating, fishing, camping, hunting and other outdoor hobbies.

Audience segment of business professionals who are focused on Information Technology. They are interested in IT and security services, including hardware and networking support, and may contribute to their company strategy on enterprise software and hardware solutions.

Audience segment of people shopping for TVs, cell phones, computers, music, video games, audio equipment, and other electronics for themselves or others.

Audience segment of influential people who keep abreast of new technology on top Web sites and blogs.

Audience segment of business travelers interested in  flights, accommodations, or car reservations online.

Audience segment of personal and business travelers interested in advice and travel deals who purchases flights, accommodations, or make car reservations online and research financing options.

Audience segment of personal and business travelers interested in information and deals on Flights, and who book Flights online.

Audience segment of personal and business travelers interested in information and deals on Rental Cars, and who book Rental Cars online.