Reach people, not pages
If you would like to read more about how AOL Advertising protects users' privacy, click here. You may also review our Consumer Notice here.
Behavioral patterns can often reveal far more about an individual's wants and needs than simple demographics. Using AOL's behavioral targeting technology, you can identify the types of patterns that indicate potential customers, and deliver ads accordingly.
For example, LeadBack tracks users who have visited your website but have not made a purchase. When those same users visit other sites on our network, LeadBack delivers your ads to them, driving them back to your site and increasing the likelihood of a sale.
Audience Behaviors
AOL’s Audience Behaviors help you uncover the online habits of your best customers and target like-minded people across the web. To do this, we use a combination of smart audience segments, powerful planning tools and pre- and post- campaign reporting.
AOL also takes measures to protect both privacy and decency. No sensitive information is ever used to target advertising, and users are able to opt out of the network at any time. Furthermore, our site list is completely transparent, and reviewed three times a week to guard against offensive content.
