AOL offers a full range of search engine marketing solutions to help you get optimal results. And only AOL can integrate your search program with display, video, and mobile advertising campaigns.
Search solutions
Paid placement
Use our expert team to reorganize, expand and test creatives, monitor campaign performance, offer creative support and continually optimize bids and campaigns to meet your goals.
Search engine optimization (SEO)
Boost your position among organic search results by optimizing meta tags, body text, and other site characteristics that affect organic search performance.
Feed management solutions
Paid inclusion (PI)
Automatically index and optimize your data and get top results on Yahoo!, without changing your original site.
Comparison shopping engines (CSE)
Maximize visibility of your products across leading engines like AOL Shopping, Shopping.com, NexTag and BizRate. Automate data submission for tens of thousands of product pages and tailor submissions for optimal results on each engine.
Feed-based ads
Increase informed clicks and conversions with our dynamic feed ads, which captures tail terms, sale information, pricing changes, promotions and auto-generates new creatives with ease.
Other solutions
Behavioral targeting
Drive consumers back to your site by retargeting behaviors across Advertising.com's network based on previously searched keywords.
Click value optimization
Monetize multiple user interactions within a site assigned to a unique keyword.
Call tracking
Capture phone conversions by associating search terms and data for bid optimization.
Local business listings
Increase your visibility, relevancy and positioning with local listings on top search engines.
