Senior Vice President, Sales, Central US
Favorite AOL site: AOL Autos
Wendy Falk MacGregor is AOL’s SVP, Sales for the Central region. She began her career as a media buyer, switching later to account service at Leo Burnett. She became VP, Marketing at Hyatt Hotels, then SVP, Marketing at Starcom Worldwide, and SVP, Chief Marketing Officer at Feeding America before joining AOL.
Throughout Wendy’s career, she has remained engaged in digital media, leading the initiative behind the first internet rate guarantee and search initiatives at Hyatt Hotels. Later, she developed digital capabilities and became a leader in the social media space at Feeding America.
Wendy has had the opportunity to work with a number of blue-chip marketers, including Kraft, ConAgra, P&G, McDonald’s, Coca-Cola, General Mills, Makers Mark, Best Buy, Wal-Mart, Discover Card and Morgan Stanley. For this, Wendy was named an Ad Age Top Marketer, and has received The Cause Marketing Forum’s Golden Halo award as well as several Addys.
Wendy and her husband have three children, Madison, 15, Sophia, 5, and PJ, 15 months. She also loves to run, do yoga and cook. Wendy holds a journalism degree from the University of Wisconsin.