Senior Vice President, Western US Sales
Favorite AOL site: TechCrunch
Tim Richards, Senior Vice President of Sales for AOL’s Western US Region, oversees sales, account management and marketing in the Los Angeles and San Francisco offices. His teams are responsible for building advertising solutions for major West Coast advertisers, including Experian, EBay, Toyota, Sony Pictures, Apple, Intuit and Microsoft.
Richards joined Time Warner in 1998, where he served as Vice President of Corporate Sales for Time Inc. In this role, Richards was responsible for developing integrated programs for major advertisers, using Time Inc’s 50 domestic brands and their digital, mobile, print and video platforms. He was also the region’s primary liaison with the Time Warner sister divisions.
Prior to joining corporate sales, Richards served as Northwest Advertising Director for FORTUNE and FORTUNE Small Business (FSB), managing a team of sales and marketing professionals focused on key relationships with national advertisers such as HP, Apple, Oracle and Cisco. He was named FORTUNE’s top producer in 1999.
Richards also as Director of Business Development for the Seattle-based business portal, Onvia.com. where he developed business alliances with deals with CNN, Hertz and Yahoo, among others. In addition, Richards led Onvia’s small business content syndication efforts.
Richards began his career with American City Business Journals in 1991, working his way up from local sales in Seattle to National Sales Director positions in Chicago and San Francisco. During his time at the national Network of City Business Journals, Richards broke all company sales records for monthly, quarterly and annual sales.
Richards graduated from Miami University in Oxford, OH. He serves as Board Chairman for the Bay Area Advertising Relief Committee (baarc.com), and is also a member of the Bay Area Interactive Group, and ThinkLA. A native of Waukesha, WI, Richards lives in Tiburon, CA ,with his wife Michele and children Paige and Grant.