Paul Kadin

Paul Kadin

Paul Kadin

Head of Category Development

As Head of Category Development, Paul is responsible for leading AOL’s industry initiatives serving the financial services, auto, consumer products, tech/telco and retail categories with the best media solutions and marketing services that contribute to client success. He oversees Category Development Officers in each of those categories and plays that role for financial services himself. Paul brings a depth of client-side expertise in financial services, most recently at Citi, where he held a number of senior positions spanning eight years, including the Head of North America Marketing Operations and Strategy, Director of Small Business Marketing, and Head of Retail Bank Marketing. Paul spent nine years at Chase, where he was SVP, Division Executive, running the Manhattan and Boroughs Divisions, and Head of Consumer Market Management. He also was EVP at Dreyfus in charge of their national network of Financial Centers.

Paul deepened his digital marketing experience with five years at early stage marketing technology and ad serving firms, Viewpoint and MediaMind, in senior marketing and business development roles.

Before joining the financial services world and after receiving his undergrad degree from Brown and MBA from Columbia, Paul spent twelve years in consumer packaged goods brand management at Procter&Gamble, Warner Lambert and as VP Marketing at Sara Lee, forming a sound foundation of blue-chip marketing experience.

Paul, an avid year-round cyclist, lives in Piermont, NY with his wife Marcy. They have two grown children and enjoy nature oriented travel.

Paul's latest blog posts
While the majority of consumers still open checking accounts at a bank branch, bankers increasingly need a multi-channel approach to luring prospects.
Some new research from Accenture found that 39% of consumers under the age of 34 would consider switching to a bank that had no branches.