Senior Vice President, AOL Advertising
With over 20 years in the media business, Jim Norton is responsible for advertising sales for the entire AOL brand portfolio, including The Huffington Post, Engadget, StyleList, AOL Networks, AOL On and MapQuest. He also leads the sales of all cross platform marketing solutions, including display/Project Devil initiative, video and mobile. Jim joined AOL in 2009 as SVP, AOL Advertising's Advance Sales team, which focused on national and regional advertisers across all categories, as well as new business. He was also VP of Product Sales working with AOL product teams on maximizing their offerings to advertisers, including MapQuest, Patch, AOL Mail, AOL Video and Mobile. He also managed AOL's Search and Sponsored Listings business, and helped launch and manage AOL's self service advertising platform, Ad Desk.
Previous to AOL, Jim spent 3 years at Google, most recently as National Sales Manager for Google's Agency Activation team, which he launched and built a small regional team into a national team covering over 180 national advertising agencies. His team sold and serviced the full suite of Google advertising products including search, display, YouTube and Google's TV and Radio products. Jim began his Google career as Senior Account Executive on the National Tech BtoB Team servicing many of the leading global tech marketers.
Prior to his digital career, Jim worked in a variety of traditional media sales and marketing roles, including 4 years as Sales Manager at Tribune Broadcasting's WLVI-TV (Boston's WB), radio ad sales at Kiss 108FM and brand marketing at Miller Brewing Company.
A lifelong Bostonian, Jim is a 'Triple Eagle', having graduated from BC High, Boston College (BA, Communications) and BC's Carroll Graduate School of Business (MBA, Marketing and Technology). He lives in Cohasset, MA with his wife, Katie, and their sons Jack, Ryan and Charlie. He spends most of his free time at a Little League or soccer field, hockey rink or hoop court while discreetly eyeing his phone for the latest scores of Boston sports teams.